Machine Entertainment Group
Partnered with the leadership to build operational systems, strengthen internal alignment, and evolve the company from a creative collective into a structured, scalable enterprise.
The challenge
Machine’s creative impact was undeniable, but internal systems and processes weren’t built to match its momentum. Communication gaps, overlapping workflows, and limited infrastructure created bottlenecks that hindered efficiency and scale. The goal was to introduce clarity and structure without compromising the culture that made Machine
special — including its growing philanthropic initiatives
Role: Strategic Operations Partner
Client Type: Music Management, Label, and Media Group
Machine Recording Artist: G Herbo
● Designed and implemented cross-departmental systems that connected management, marketing, and label operations.
● Developed standardized release workflows, budget templates, and partnership protocols.
● Introduced performance frameworks and documentation tools to improve accountability.
● Fostered a culture of transparency, collaboration, and care — keeping the creative energy intact while professionalizing operations.
Approach
Machine Recording Artist: Queen Key
● Transformed Machine from an intuition-driven operation into a well-oiled business ecosystem.
● Increased communication and efficiency across all divisions.
● Strengthened the company’s ability to execute high-profile releases and brand partnerships seamlessly.
● Established the foundation for scalable growth — operationally, creatively, and philanthropically — as the company works toward global expansion.
Value added
“Mir brought structure to the madness. From catalog cleanup to split sheet tracking, her precision saved us time, money, and major headaches. She understands the music business inside and out—and she cares about the culture.”
Idris Dykes ✱ Artist Manager